Turn your idea into a real digital product
We design the technical and visual workings of your software to validate, plan, and reduce risk before development.
Clients that trust us
What is Product Design?
Product Design is the stage where an idea becomes a real digital product. At Tubesoft, we design how the software works both technically and visually, taking into account each client's processes, systems, and business strategy.
Through prototypes, functional architecture, and user experience (UX/UI), we help validate the proposal with users, investors, and internal teams, reducing risk and ensuring a solid foundation for development.
Goal and key benefits
Design how a piece of software works technically and visually, aligned with the client's processes, systems, and business strategy.
Turns ideas into something tangible and visual
Transforms abstract concepts into interactive prototypes that let you visualize how the software will work.
Validates with real clients and users
Checks the product's usefulness, usability, and value with the people who will actually use it, reducing risk and rework.
Communicates better with investors and stakeholders
A clear, functional design makes it easier to convey the project's potential and secure support or funding.
Guides development and aligns teams
Sets a shared direction for designers, developers, and business areas, ensuring technical and visual consistency.
Narrows scope and assesses feasibility
Makes it possible to estimate time and cost and prioritize features more precisely before starting implementation.
Activities
Design how a piece of software works technically and visually, aligned with the client's processes, systems, and business strategy.
Diagnosis and business understanding
Discovery and requirements gathering
Benchmarking and references
Functional architecture and user flows
Wireframes and visual design (UI)
Design System and visual consistency
Prototyping and validation
Costing and scope definition
Tools we use
Miro
Miro is a collaborative visual platform where we work together with the client to understand the problem, define goals, and map out ideas.
During the early stages of design, we use Miro to:
- Run discovery and requirements-gathering workshops.
- Create process maps, journey maps, and user flows.
- Organize and prioritize features visually and collaboratively.
Figma
Figma is a design and prototyping tool we use to give the product visual shape.
With it we create the screens, define the visual styles, and build a navigable prototype of the software.
It also lets us maintain a design system that ensures visual consistency and makes future improvements easier.
“We connect businesses with their users through design. We create digital products that are intuitive, useful, and built to solve real problems. Thanks to an agile approach and efficient tools, we speed up development without losing sight of what matters most: making your customers' experience flawless.”
Jeannette Gutiérrez
UX/UI Designer
Deliverables
Interactive software prototype
We design a visual, navigable version of the product, as if it already existed. You can click through, walk through the screens, and understand how the system will work before it's developed.
It includes the visual design, usage flows, and a style guide that keeps everything consistent.
Development plan and system architecture
A technical and cost proposal that translates the design into a concrete execution plan.
It details how the software will be structured, what parts make it up, how long it will take to build, how much it will cost, and in what stages it can be implemented.
Success stories in different industries
Design
“After several years looking for a support solution for our platform that meets the times, is effective and friendly, Tubesoft is by far the best solution to our problems of maintenance on our site. They are proactive, creative and very professional.”
Paula Parot
Founder @The Little Black Guide
Paint
“Tubesoft is the best alternative for web design! The team is very professional, and they are very attentive to their clients. They helped me clarify my doubts and fulfill all my requirements. I highly recommend them!”
Frank Albuerne
General Manager @Pinturas Albuerne
Education
“The customer service is friendly, always willing to answer my questions and adapt to my needs. I highly recommend their service for the quality and professionalism they provide.”
Dayana Lira
Academic Secretariat @Preuniversitario Carez y Córdova
Food
“They easily understood our business needs, and we know how difficult it is to translate ideas into technological developments, but in my personal experience and as a company, in 2-3 meetings the guys managed to come up with a model that was exactly what we needed for Nutrisco, always being flexible and agile in their responses.”
Brian Olea
Corporate Accounts Payable and Receivable Manager @Nutrisco
Drinks and retail
“With Tubesoft we have developed the entire digitalization of Liquidos.cl, with efficient and innovative solutions.”
Juan Pablo Valdivieso
Board Member @Liquidos.cl
Technology
“They helped us completely in the challenge of launching our first mobile app in 3 months. In addition to the work and compliance with the deadline, they achieved something that we had requested in an extraordinary way. They left the knowledge within the organization, particularly with a person from our team who led it. Definitively, we wouldn't have achieved this without their help.”
Pablo Diaz
VP of Product @Encuadrado
Agronomy
“Tubesoft has been key in the development of our web platform. Their practical solutions and excellent support give me confidence in the entire process. I highly recommend them.”
Alexander Lucic
Offer Manager and R&D @CDTEC
Education
“The support they have given me gives me confidence, since besides the technical aspects they have helped me identify my company's needs so that the associated developments are well defined and processes are optimized.”
Carlos Cordova
Director @Preuniversitario Carez y Córdova
Mobility
“The experience was very smooth from start to finish. They met all our expectations, with excellent availability and very quick to respond. I recommend the service 100%.”
Gabriel Reizin
Founder and CEO @PagoPark
Logistic
“Tubesoft is a very good partner to outsource certain technological tasks. They have a lot of experience and a very close support.”
Felipe Cruz
Growth Hacking Team Lead @Wareclouds
Legal
“Tubesoft is a serious and responsible company that allows you to materialize digital projects in your company, making it more efficient and competitive.”
Sebastian Sanchez
Lawyer Partner @BSS Legal
Real State
“It is a tremendously professional company, that has guided us in the definition of our product and later an excellent execution.”
Benjamin Astaburuaga
Founder & CEO @Citify
Design
“After several years looking for a support solution for our platform that meets the times, is effective and friendly, Tubesoft is by far the best solution to our problems of maintenance on our site. They are proactive, creative and very professional.”
Paula Parot
Founder @The Little Black Guide
Paint
“Tubesoft is the best alternative for web design! The team is very professional, and they are very attentive to their clients. They helped me clarify my doubts and fulfill all my requirements. I highly recommend them!”
Frank Albuerne
General Manager @Pinturas Albuerne
Education
“The customer service is friendly, always willing to answer my questions and adapt to my needs. I highly recommend their service for the quality and professionalism they provide.”
Dayana Lira
Academic Secretariat @Preuniversitario Carez y Córdova
Food
“They easily understood our business needs, and we know how difficult it is to translate ideas into technological developments, but in my personal experience and as a company, in 2-3 meetings the guys managed to come up with a model that was exactly what we needed for Nutrisco, always being flexible and agile in their responses.”
Brian Olea
Corporate Accounts Payable and Receivable Manager @Nutrisco
Drinks and retail
“With Tubesoft we have developed the entire digitalization of Liquidos.cl, with efficient and innovative solutions.”
Juan Pablo Valdivieso
Board Member @Liquidos.cl
Technology
“They helped us completely in the challenge of launching our first mobile app in 3 months. In addition to the work and compliance with the deadline, they achieved something that we had requested in an extraordinary way. They left the knowledge within the organization, particularly with a person from our team who led it. Definitively, we wouldn't have achieved this without their help.”
Pablo Diaz
VP of Product @Encuadrado
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FAQ
The product design service includes everything needed to go from an idea to a clear, validated digital product before writing any code:
- Process and systems diagnostic: we understand the current operation before designing any solution.
- Functional definition and information architecture: we structure how the product will work, what each module does, and how they relate to each other.
- UX/UI design and visual interface in Figma: we create the screens and flows with a focus on the end user's experience.
- Navigable, interactive prototype: the client can walk through the product as if it already existed, before investing in development.
- Development plan with defined timelines and costs: we deliver a technical roadmap ready to execute.
- An interactive prototype of the software where you can walk through the screens as if it already existed.
- Documented information architecture and a design system with reusable components.
- A development plan detailing how the software will be implemented, how much it will cost, and on what timeline.
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